About Flooring Services Inc.
FSI was founded by president Bruce Reeve in 1989 and is still going strong with a simple set of shared beliefs:
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Meet the FSI Team
Bruce Reeve, LEED AP Bruce is a visionary with 35 years of experience in the commercial flooring industry. Well versed in flooring products, techniques, training and problem-solving, he brings real-world expertise to any team. From his beginnings back in the 1970s in a flooring warehouse, Bruce has worn every hat from local driver to installation service manager for a multimillion-dollar national flooring franchise. As owner of Flooring Services Inc., Bruce is active in several national trade associations.
David Smith Dave brings over 40 years’ experience in the office-interiors business and nearly seven years in the flooring business. Our lead sales consultant, Dave also excels in project management. Before joining FSI, he spent ten years as owner of an office-furniture and interiors firm. Throughout his career, Dave’s focus has been on bringing solutions to his customers in both the local and national corporate markets.
Amy Johnston With a bachelor’s degree in natural resources from the University of Michigan, Amy has acquired 17 years of operations experience in the commercial-flooring industry. She began as an inventory manager and operations assistant, then trained as a software analyst and support representative specializing in inventory, purchasing and work orders. Amy is now the FSI project estimator and coordinator, while participating in project management. She’s also a member of the American Society of Professional Estimators.

The highly skilled FSI installation and maintenance technicians are at the heart of each project. As Flooring Services Inc. staff members — not subcontractors — they are invested in ensuring client satisfaction every time.
Todd Swantek As our veteran floor-care technician, Todd has acquired IICRC certification in commercial carpet, hard-surface care, upholstery and fabric cleaning, as well as water-damage restoration. He eagerly seeks training in all areas of flooring maintenance and uses his 12 years’ experience to analyze the best way to extend the life of any floor.
Keith Reeve Keith has 25 years of management experience in the service industry, so he’s well positioned to deliver customer satisfaction on every job. He is an IOT Certified Mold Technician and maintains IICRC certifications in commercial carpet cleaning and maintenance in addition to stone, masonry and ceramic tile cleaning.
Judi Kelly Judi earned a bachelor’s degree in accounting from Walsh College, and has 19 years of experience in the commercial flooring industry. As business manager, she takes the lead on everything from accounting to marketing to personnel. She’s also actively involved in business planning and development.
“Flooring Services Inc. recently installed new carpet throughout the common areas for our client The Lakeland Center. Although temporarily closing areas of this rehabilitation facility would have made the installers’ job easier, that was not possible in this occupied in-patient setting. FSI tackled this challenge by coordinating with the nursing staff so they were able to retain immediate access to all residents. This effort to work around the schedules and care requirements of each individual made this project painless. The finished project looks fabulous and The Lakeland Center’s routines were not disrupted.”
Anthony Thomas
Flooring Technologies
“I’m delighted to send this letter of reference on behalf of Flooring Services Inc. They were professional in every way. They were on time and expedient. They did what they said they would do, thanked me for my business and were gone. I can assure you your team exceeded my expectations in every way.”
Ray Meganck
Blueridge Commercial
